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Review of Sony Ericsson Z770i  Happiness Costs $400Mobile library: Reviews

Review of Sony Ericsson Z770i Happiness Costs $400

Casting a glance at our todays guest you may think that the device is just a cheap clamshell which doesnt stand out from other handsets. But should you open it, and you change your opinion completely.

Table of contents:


  1. Design
  2. Interface
  3. Phone book
  4. Messages
  5. Organizer
  6. Multimedia Menu
  7. Music
  8. Connectivity
  9. Games, applications
  10. Performance
  11. Camera
  12. Phone quality
  13. Conclusion


There are two things inspired Sony Ericsson to launch this model: the developing idea of slim devices and the real opportunities to create this kind of phones. And the most important reason was that the system board had been already designed, and it was a matter of time to implement it. While in 2007 the company was eager to enrich the bar form-factor, this year will bring about many interesting clamshell solutions. As, you may agree with us, with two dozens of bar-phones the company does well, but three slider phones and one clamshell is insignificant range for this company. And these two form-factors will be introduced by the engineers and marketers of Sony Ericsson in the near future.

The bet on bar-phones prevented the introduction of interesting clamshells in 2007, as this form-factor is accepted differently by consumers and has different priorities according to their opinion. They sometimes can take no notice to the thought-out design and ergonomics, only because a handset lags behind modern trends or has a price incompatible with the multimedia characteristics. Besides the A100 couldnt bring about broader functions. Considering the phone division into simple phones and Cyber Shot and Walkman series, the users have to sacrifice something. If the vendor had combined the program characteristics of these lines into one model, they eventually would have had a substantial decline in demand on other handsets only because of one very functional clamshell. The company has already had experience in creating these all in one solutions, but nowadays when devices for different purposes have good sales, the launch of an ultimate-solution is unlikely in the near future. To a certain exchange the program platform A200 stimulated the development of the clamshell segment, as since now all merits of the previous generation of phones were concentrated in one device; moreover they added the powerful application to view the multimedia content. So as there were neither hardware nor software hurdles to create rather slim and functional clamshell phone, they had no reasons to delay the presentation of the new phone. So they did it: six month later after the presentation of the A200 implemented for the first time in the K850i, in Barcelona Sony Ericsson introduced its compact clamshell Z770i, which our review is about.

Design

Sony Ericsson Z770i

Sony Ericsson Z770i


At first glance the telephone arouses diverse filings caused by the Z770i design similar to one of the budget T250i. The reason of the similarity is the use in the design of the aluminium insert, the colur of which depends on the whole colour scheme of the casing. The design of the handset is common to the middle-priced devices, first of all because of the plain lines and graceless seams.

Sony Ericsson Z770i


The casing of Sony Ericsson Z770i is made in the clamshell form-factor. Measuring 93.5x48x15.6mm with 91g weight the phone can be easily carried in all pockets of the clothes including the breast pocket of a shirt.

Sony Ericsson Z770i

Sony Ericsson Z770i


The device fits a hand comfortably with these rather acceptable dimensions. As we have already said, the front panel is made of aluminium.

Sony Ericsson Z770i


The front panel can be either unpainted silver one, or painted in black flat surface with a smooth roll over the opening mechanism in the top.

Sony Ericsson Z770i


Next to the top end in the middle you see a jutting out the 2 megapixel camera unit, which makes device thicker up to 17.5mm.

Sony Ericsson Z770i


The camera lens is covered with the protective glass resistant to all our attempts to scratch it with needle or knife.

Sony Ericsson Z770i


Two centimetres below you find rounded insert made of glass. With the device off, you may think that the glassy insert is whole. Bit when you turn the phone on, an external OLED 128x36 pixels screen appears under the glass.

Sony Ericsson Z770i

Sony Ericsson Z770i

Sony Ericsson Z770i

Sony Ericsson Z770i

Sony Ericsson Z770i

Sony Ericsson Z770i


Thanks to the white backlit and big signs the screen is handy to work with either indoors or outdoors under the sun lights.

Sony Ericsson Z770i


The bottom end of the front panel is made as a plastic insert due to the polyphonic loud speaker located on the right end of the narrow strip painted in the second colour of the phone. If you the front panel is light, the strip will be of red colour, if the panel black, the stripe will be painted in sky-blue colour, the same as we have.

Sony Ericsson Z770i


To open the clamshell there are big chamfers of the internal surfaces of both sections, that is way it is handy to hook the top section by a nail or even a finger. The tight thick opening joint is characterized by the faint rustle of firmly fitting parts when opening the Z770i.

Sony Ericsson Z770i


Some users may dislike this mechanic sound, but almost all would appreciate the minimum play between section, which is less than 0.5mm.

Sony Ericsson Z770i


The internal surface of the top part is of the same colour as the external aluminium surface. It is a transparent insert divided into two parts to make demounting easier.

Sony Ericsson Z770i


The top end are occupied by two rubberized pieces preventing contact between the plastic panel and keypad; the earpiece is shifted to the left side because of the polyphonic loudspeaker located more to the right. This position of the earpiece doesnt affect the convenience when talking; except two or three days you have to spend on getting used to the slight displacement of the phone relative to the ear.

Sony Ericsson Z770i

Sony Ericsson Z770i


One centimetre below you see 2.2 TFT colour display (240x320pixels). The utilized matrix differes from the one in the K850i, but is similar to the Z750i, thus our praise to good contrast and higm maximum of the brightness is also supported by a good white balance.

Sony Ericsson Z770i


In the sunlight the screen fades only on one third, the sharpness isnt affected at all; we have no problems when reading information and viewing images. The viewing angles are 170 degrees in both planes and satisfy all even the most fastidious users. To see the waves on display, you have to press the protecting plastic making effort, as it locates close to the matrix.

Sony Ericsson Z770i


Almost the whole internal surface of the lower section is occupied by the keypad. the latter is made like the single painted film with a plastic support which provides the flexure of the film only in places where it is needed. The buttons are separated by thin lines painted in the second colour of the casing. It is next to impossible to recognize keys by touch, so you have to forget about active work. Another drawback that adds fuel to the fire is a close location of the vertical button rows to the five-way navigational key. We have no complaint about Active Menu and Reject keys, as well as soft-keys, while the call send/end buttons can be criticized because of the big number of pressings on them instead of the right/left declines. These mispressings happen when gaming and moving speedy throughout the multimedia menu. In case you navigate through the menu slowly looking on the keypad, the occasional pressings dont occur.

Sony Ericsson Z770i


The tactile feedback of the numerical keys arouses false feeling, as if the keys are embedded; but to find a button without looking at it, you have to press if with an effort sufficient to the full-grown pressing. It means that you have to spend much time to get used to the blind typing.

Under the # key you find the power button. It is not easy to press it in comparison with others, consequently the occasional pressing are almost impossible. There is another blue stripe below, which hides this time the speaking microphone located to the right from the stripe center.

Sony Ericsson Z770i


The left side of the casing houses the Fast Port to wire all accessories.

Sony Ericsson Z770i

Sony Ericsson Z770i


One end of the clamshell joint has a roughly trimmed surface, while the opposite one features the handy stripe hole.

Sony Ericsson Z770i

Sony Ericsson Z770i


The right end also hosts the M2 memory card slot covered with a plug. The latter can be either torn away, as it is non-removable, or folded back at 90 degrees, as the binding stripe of the plug is flat, but nor a round as we would like to see.

Sony Ericsson Z770i


The center of the end is occupied by the volume rocker key. It is not bad, but too small to be found even with bare hands. When you are in gloves or the phone lies in the pocket you have to press on the middle of the end at random and apprise in the headphones whether you the pressing is right or not. When talking you can make use of the volume rocker key only with a middle finger of the left hand; whereas with the right hand it is impossible to adjust the volume without blocking up the antenna.

Sony Ericsson Z770i

Sony Ericsson Z770i


It is strange, but the top and bottom ends of the phone are free from any elements; on the rear surface we may mention the plastic glassy insert with a company logo, under which you find almost invisible support to remove the back cover. You should lay the thumb on the support and pull the cover down.

Sony Ericsson Z770i

Sony Ericsson Z770i


The cover hides the 930 mAh Li-Ion polymer BST-38 battery, which runs for two-three days with 20 minutes of talks and 1-3 hours of playing back Music via Stereo Bluetooth headset per day.

Sony Ericsson Z770i


There is not much difference between wired and wireless headset concerning the power consumption, so you should expect 2.5 days with a fully charged battery.

Sony Ericsson Z770i


Under the battery the vendor crammed the sim-card slot. To insert the latter you dont have to remove the battery, but to pull it out, the battery has to be out.

Sony Ericsson Z770i

Sony Ericsson Z770i

Sony Ericsson Z770i

Sony Ericsson Z770i


Interface

In the stand-by mode the corners of the top part of the screen houses the traditional 5-degree signal strength indicator and battery indicator. They frame a field for different system indicators, from missed events and active Bluetooth to silent alert mode. The indicator of the started Java application was changed into the one reminding the symbol of Active Menu.

Sony Ericsson Z770i Sony Ericsson Z770i


Below on the screen you can find the operator name and system information. The bottom part of the screen shows date, digital clock and timer counting, if it is any started. The soft-keys are still strictly bound with the certain functions. The left key opens the Multimedia Gallery, the right one phone book. The joystick declines can be assigned with almost all function, from camera and contacts to Java-midlet.

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i


The available call send and end buttons partially affected the ergonomics. From one hand, they made the soft-keys free from a function to send call, thus raised the ergonomics in the phone book. The end button allows to forget about long pressing the back button, that we used to move into the stand-by mode. From the other hand, here the phone has a drawback, which was partially improved in the Walkman-solutions featuring the dedicated player button. The thing is that, the call end button turns off the player during the playback. Is it handy, it isnt.

To enter the main menu you press now the central affirmative key. The menu consists of 12 items, among which you can navigate using numerical keys.

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i


Among the minor improvements we can mention the better animation of the floating windows, as well as not very pleasant message notification, which displays both message type and sender. CallerID is implemented in the same way: the half of the screen displays either image or video clip assigned to the contact.

The profiles are still limited by 7 add-ins, which can be changed in terms of the following parameters:


  • Ring volume

  • Increasing ring

  • Vibrating alert

  • Key sound

  • Divert calls

  • Accept calls

  • The way to receive a call (certain key or any key except the call end button).


6 profiles may change the names, but the images remain unchangeable.

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i


Phone book

In terms of the quick search we can mention the correct search by first name and second name, as well as by all phone numbers. As usual, the search is made by the correspondence to the entered name or first numbers of a phone. For example, if you are looking for a number 8 999 000 65 01, the phone shows it after you start entering 8 in the search field. Wed like to remind you, that Windows Mobile provides search from any place, and the abovementioned phone number is shown, if you enter, for example, 65. The same is with names and second names.

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i


The phone memory saves up to 1000 entries and 7000 phone numbers. Each contact may include the following information:


  • mobile, personal mobile, work mobile, home, work and other numbers. In the same section you are enabled to add fax number.

  • name

  • E-mail

  • Web address

  • ringtone and picture

  • title

  • company

  • street

  • city

  • region

  • postal code

  • country, where the work is.

  • the same address information for the residence

  • note with up to 511 symbols

  • birthday.


Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i


The list of calls is very simple. When selecting a number, you see date and time of the call. The calls can be sorted into received, send, missed calls, as well be shown in bulk.

Sony Ericsson Z750i Sony Ericsson Z750i

Sony Ericsson Z750i


Messages

The handset comes with a handy application to create SMS/MMS. As usual, you are enabled to view the emoticons as pictures. The maximal size of the text message amounts to 1188 symbols.

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i


The MMS application remains unchangeable. It has eye-catching interface to create compound messages up to 300Kb. You are enabled to attach audio files, pictures, video clips. The necessary apps to create attachment may be opened right from this menu (camera, voice recorder).

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i


The email client allows to adjust a new account through five steps. Firstly, you enter your name and email address. Then follows login and password, after that the phone suggests your receiving the other settings from the server Sony Ericsson.com/support. If there is no access to the Internet, the last two steps are as follows: choose the connection type (POP3, IMAP4) and enter incoming and outgoing servers.

Sony Ericsson Z750i Sony Ericsson Z750i

Sony Ericsson Z750i Sony Ericsson Z750i

Sony Ericsson Z750i Sony Ericsson Z750i

Sony Ericsson Z750i Sony Ericsson Z750i


Unicode is reflected in the titles correctly. The same we can say about texts in messages, where the whole multimedia content is seen in the attachments which can be easily saved.

Organizer

Lets look through the Organizer apps.

Sony Ericsson Z750i


The first one is a functional alarm clock allowing to create up to five alarms. To each of them you can adjust time, recurrent. The phone also makes it possible to choose alarm signal or radio. It is pleasant that you can rename the alarm (for example, to name it its time to dine instead of alarm 03), as well as fix an alarm picture. (If we are talking about dinner, there is a plate with soup).

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i


Calendar

There are two ways of viewing: monthly or weekly with each day having an hourly schedule. After choosing the necessary weekday, you can quickly create a reminder. The latter has lots of settings. They are as follows: subject, start time, duration, reminder (5-30 minutes before), recurrence (daily, weekly, monthly, early), location. To cap it all, you are enabled to add small description of the event. As you see, the reminder is not the perfect one, but it is rather good taking into account, that it isnt the separate organizer, but just a function of the mobile phone.

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i

Sony Ericsson K660i


Notes

Here you can create common notes 254 symbols long.

Sony Ericsson K660i

Sony Ericsson K660i


Timer

It is a common timer. You fix a time to within a second, and see the count in the stand-by mode.

Sony Ericsson K660i


Stopwatch creates up to 9 laps.

Sony Ericsson Z750i Sony Ericsson Z750i

Sony Ericsson Z750i


Calculator allows to make the simplest arithmetics and calculate percentage of a number.

Sony Ericsson Z750i Sony Ericsson Z750i


The presence of the code memo is very intrigue. In the rest, the 4-digit password symbolizes only, that these notes are very important.

Sony Ericsson Z750i Sony Ericsson Z750i

Sony Ericsson Z750i


Multimedia Menu

The main menu consists of five items; each of them well discuss separately. They are as follows: photo, music, video, stream-TV and settings.

Settings

In this item you adjust the screen orientation.

Sony Ericsson Z770i

Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i


Video

This menu item includes all supported video clips, both made with the camera and others. The window to choose a clip has a vertical list capable to display five clips labeled with thumbnails. The latter are static; when cycling through them, the phone has some jerks.

Sony Ericsson Z770i Sony Ericsson Z770i


The clips can be viewed with a rate amounting to 30 frames per second. When viewing a clip you can save a still frame without pressing the pause button which doubles as the context menu shortcut button. The player has an option to scale a picture when in the landscape mode. After you switch on this orientation the first 3 seconds the screen displays the semitransparent signs of the context keys and duration scale. Then they disappear.

Sony Ericsson Z770i


Photo

You are enabled to sort out the images by latest photo, photo and other pictures. When opening the latest photo, you view photos in the viewer. The camera album has a monthly sorting. The collection section saves all images added to the folder favorite. The last item shows all pictures stored in the folder Pictures.

Sony Ericsson Z750i Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i


Lets enter the camera album. Each month has a thumbnail changing each 5 seconds. We choose the month we need and go to the table of photos, which have this date in EXIF. When looking through the thumbnails below, in the mode of three columns, we see both photos done in the chosen month and the other photos marked with another title. In this viewing mode you can choose the marked image as a wallpaper, contact image, screensaver or greeting. When you choose a thumbnail, the latter is growing smoothly on 20% and in the same smooth way it shrinks, when you choosing the next image. When you press the Option key, a picture smoothly occupies the whole screen. After pressing Back, the image smoothly goes on its place in the table without covering the next pictures. It is an eye-catching moving, though you may get tired of it after a couple of weeks.

Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i Sony Ericsson Z750i

Sony Ericsson Z750i


After weve chosen a picture, we go into the viewer. There in the first 3 seconds we see semitransparent signs and symbols of the declines adjusted to the navi key. The context menu of functions lists all standard options of the picture viewer. There as follows: send via Bluetooth, print, PhotoDJ editing and slide presentation.

Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i Sony Ericsson Z750i


The latter can also be started after pressing the Play button. When we press it, 5 ways of playing appears:


  • Silent

  • Sad

  • Romantic

  • Happy

  • Energy.


As the vendor intended, this emotional way of displaying photos is the most suitable one to the slide-show. The name of this system of presentation is X-Pict Story. Each of the moods has its type of melody and special type of cycling through the pictures.

Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i

Sony Ericsson Z750i


In many cases the effects resemble the comedy detectives of 70th shot in the southern states of the USA. To describe the smooth and nice-looking movements of pictures is dull, youd better look at it with your own eyes.

Music

The same as in the second version of Walkman player, to cycle through the library, that is leisurely refreshed each time when you insert the memory card, doesnt necessarily need to use the OK button. It is enough just to decline the key to the right in order to choose and to the left to go back. The icons of the sorting times have been moved in the left column and became vertical ones. The context menu, that is called up by the left soft-key, hasnt been changed.

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i


The playing window consists now from the thin progress bar occupying the whole width of the window. The bar has above a small window of Album Art, icons of playing back modes and the current position of the track in the playlist. There is also an information line on the top, where you see the indicators of the signal strength, battery, notifications and time.

Under the line the screen displays the played time and the rest time, ID3-tag and symbols of the navigational key. It is interesting that the navi key itself is equipped with these symbols. When pressing up and down, you call up the current playlist occupying the half of the active window. After changing the orientation in the landscape one, the symbols of the navi key move to the right sight of the scrolling bar.

Sony Ericsson Z770i Sony Ericsson Z770i


The settings feature a common visualization instead of the album cover, shuffle and repeat settings. The equalizer has 5 lines. The other remains unchangeable.

The sound quality hasnt changed in comparison with other phones of the company. That is the same average dynamic range smoothed over by the amplitude-frequency response and slight ground noise. When playing back light tracks in Chillout, House music style you are contented with ear-buds headphones priced $20-60. But when you listen to the instrumental music, the sounds turn into the indistinct mess, while all manipulations with the equalizer are useless.

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i


The phone also houses a FM-radio supporting an automatic search for the channels and RDS info stations. All active channels can be saved in the 20 memory cells.

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i


Connectivity

The phone comes with Bluetooth 2.0+EDR module running at 100-120 KB/s. The device provides steady connectivity either when transferring bulky files or with a wireless headset. We would like to say a couple of word about A2DP-headsets. We used the Z770i with two headsets by Sony Ericsson, in both cases the playing back music runs processor at full capacity, the navigation speed drops in many times. However, the DA converters installed in the DS970 and DS200 provide more detailed sound with minimum loss of high frequency, more accurate basses and higher loudness on 15-20%.

To wire the handset to the PC is simple as a day. There is nothing new in it; the safety disconnection through the Windows utility is again one of the drawbacks of the Fast Port.

Games

The phone comes with three plain preinstalled games.

Sony Ericsson Z770i


Brain Juice, The goal of the game is rather simple: everyday you make tests and get points for each of them. The points have an influence on the ability diagram. Depending on your speed and accurateness when doing a test, you may see the pleasant result of your quickness, which starts from the snail and ends with the cheetah. Being rewarded with the gold medal for this day, you start the new test, which will be accessible next day.

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i


Investigators resemble a detective quest limited by all parameters by Java capabilities. Though there are lots of plot blunders allowing to smile at the ways there are made.

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i


Tennis Multiplayer. It is a company tennis which you can play via Bluetooth.

Sony Ericsson Z770i Sony Ericsson Z770i


Performance

JBenchmark1: 6582
Text: 1188
2d shapes: 1871
3d shapes: 995
Fill rate: 837
Animation: 1691

Jbenchmark 2: 1160
Image manipulation: 339
Text: 624
Sprites: 549
3d transform: 665
User interface: 27019

JBenchmark 3d
JBenchmark 3d hq: 432
JBenchmark 3d lq: 433
Triangles pear second: 33808
Ktexels pear second: 1499

JBenchmark hd
Smooth triangles: 35168
textured triangles: 31349
fill rate: 1406 ktexels
gaming: 93(3,1 frames per second)


The application item includes a classic Acuuweather, as well as WEB-service for paid audio books with the suitable name Audible.

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i Sony Ericsson Z770i


Camera

The phone is equipped with a 2megapixel camera without autofocus. The camera interface copies the one in the S500i. That is the portrait orientation with the view finder occupying two thirds of the screen. To the declines of the navi key you may assign the switching between photo/video moods. To adjust the brightness you use the volume rocker key. It is interesting, that in the photo mode the view finder works with 8-12fps rate that causes the geometric artifacts when moving the handset quickly. In the video mood the rate amounts to 20-30 fps.

Sony Ericsson Z770i Sony Ericsson Z770i


The camera settings are as follows:


  • Shoot mode


  • Sony Ericsson Z750i


  • Resolution


  • Sony Ericsson Z750i


  • Night mode


  • Sony Ericsson Z750i


  • Self-timer


  • Sony Ericsson Z750i


  • White balance


  • Sony Ericsson Z750i


  • Effects


Sony Ericsson Z750i


The other available settings include picture quality, review, memory type, shutter sound that can be off and reset counter.

Sony Ericsson Z770i


In the video mode you are enabled to adjust clip length, unacceptable white balance, colour effects and use useless night mode, self-timer, mike and choose the memory time.

Sony Ericsson Z770i Sony Ericsson Z770i

Sony Ericsson Z770i


Sony Ericsson Z770i

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Sony Ericsson Z770i

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It was a pleasant surprise for us to see how good the colour range is worked out either in the sunlight or in cloudy weather. It is a good white balance and sharpness that many photo-oriented handsets luck. Though the quality of the stills is for you to judge.

Since now the clips have the long-lusted QVGA resolution. To be the happiest user, you need to choose the 30f/s frame rate, but alas! However, the smoothness of clips is better than in those recorded with the K850i, end the view-finder has a better frequency.

Video sample, mp4, 843 KB >>>

Phone quality

The connection quality is the same as in other devices of the vendor. The earpiece is loud enough to be heard in most situations, though when in quiet room, you can tune the loudness down. The polyphonic loudspeaker copies the one in the W380i, W890i and T650i, it means that the good quality is out of the question. The loudness is mediocre, but not better. The overall impression is not far from those you get when wearing the earbuds you connect to an amplifier. You feel crackles, ringing and other sweets of life. The vibration is almost imperceptible, though there is a small motor. The problem is that the vibration is effectively absorbed by the plastic skeleton of the casing, thats way you can feel it only when holding the handset in the hand.

Conclusion

If we assess Sony Ericsson Z770i by design, it looks like a middle-class device without any esthetic pretensions. We cant say that the glassy insert on the aluminium front panel is bright, eye-catching solution. The only interesting feature of the design is that how effectively the silver joint concealed when the clamshell is opened. This solution is very seldom can be met, thus it is very interesting. With the handset opened you are hardly enjoy good ergonomics. The good quality of the QVGA-screen is darkened by the unhandy keypad, though both of them dont pretend to be stylish solutions. The specifications of the phone for the greater part coincide with the W890i except the different form-factors. For a sophisticated user, who is not going to sacrifice program functionality for catching design, the Z770i may be a good variant to think about, as the device offers its owner the functionality of the A200. It is a twin of the K660i but in the clamshell form-factor.

The Sony Ericsson place their hopes in our guest, as they installed even the popular WEB 2.0 service and offer the phone with $350-400 price tag. For this sum of money, the Z770i perfectly matches not very fastidious, but user well grounded in technics, who would like to pay their money for a clamshell with broad program functionality, not bad camera and a small zest in the design. As to the targeted audience, it may be young people, both boys and girls, aged from 15-23. The age range is so narrow because of the heaps of rivals. It might be a small group of older women who prefer this device. We cant speak about enormous sales, as there are not so many people who prefer both high end software and a form-factor different from a bar at the same time in one handset. Those who are more interested in design are lily to choose among Samsung, Motorola V8 or Sony Ericsson Z750i with almost the same functionality. So nowadays Sony Ericsson doesnt have well-balanced and thought-out device, as they dont pay enough attention to the casing materials and this strategy results in strange devices. For example, having almost the same plastic the Z770i and the T250i, their prices differ in 3 times. The start price for the Z770i is about $450, but then it will diminish to $350.

The SAR value for Sony Ericsson Z770i is 0.44 W/kg.


Written by Tikhonov Valeriy, Mobiset.ru
Translated by Arina Urban.

Published 25 April 2008.


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